Signal
By Reframe
Confidential product walkthrough
Prepared by Reframe
The intelligence engine behind modern media investment
Every brief becomes a plan.
Audience, creators, channels and proven lift.
Signal reads an RFP and returns the strategy, the creators, the channel mix and the measurement design. One partner. One outcome view. What follows is a sample plan for a wireless brand activating the Hispanic Heritage moment.
RFP in
Signal analysis
Strategic recommendation
Activation plan
Measurement
Signal scores this brief
94
Signal
Relevance
88
Signal
Opportunity
81
Signal
Confidence
Every recommendation carries a relevance, opportunity and confidence score.
Sample plan Nova Mobile · Hispanic Heritage Moment 2026
Click to walk the product
Signalby Reframe
New campaign
Overview
Home
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
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Reframe  /  Signal  /  Home
NNova MobileSample
Search campaigns, creators/
TQ
Overview

Campaign command center

Everything Signal knows about this campaign on one screen. The moment, the audience, the plan, and the proof.
93
Relevance
90
Opportunity
84
Confidence
Hispanic Heritage Moment
Signal plan ready
Nova Mobile · Wireless · $2.5M working media · Aug 25 – Oct 15, 2026
8–10M
Predicted reach
2.0–3.0x
Predicted ROAS
+3–5pt
Brand lift
49
Creator matches
Lead moment
Lead
Women’s Soccer x Hispanic Family Fandom
Four streams converging on one window. Conversation is accelerating and competition is still low.
92
Strength
90d
Runway
Low
Saturation
Liga MX playoffsHispanic Heritage
Audience
Segment
Modern Latina Decision Makers
2.1Mreachable in network
Top DMAs
Los AngelesHigh
HoustonHigh
MiamiHigh
ChicagoMed
San AntonioMed
Budget shape
Channel mix
$2.5MWORKING
CTV$1.0M
Creator$625K
Social$500K
Audio$375K
Creators
Roster
49matched to the moment
Tier mix
National 40%Mid 40%Micro 20%
MG
LT
JC
Rn
breakout flagged early
Outcome forecast
Before spend
8–10M
Reach
2.0–3.0x
ROAS
+3–5pt
Lift
Predicted before a dollar is spent, then measured against a general market holdout after launch.
Predicted campaign value is the number Nova sees before committing spend.
Measurement
Proof
Attribution channels8
DMA geo holdout12
AI authority index62
Attributed revenue and ROAS across every channel, incremental lift versus general market, MMM ready.
Signalby Reframe
New campaign
Overview
Home
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
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Reframe  /  Signal  /  Brief Intake
NNova MobileSample
Search campaigns, creators/
TQ
Brief intake

The brief, in full

The RFP Nova Mobile submitted to Reframe. Signal reads every field, then reads the live market around it.
94
Relevance
88
Opportunity
81
Confidence
Request for proposal
Nova Mobile · Hispanic Heritage 2026
Signal-driven. Creator-informed. Culture-led.
Prepared for Reframe
Confidential · for discussion only
Category
Wireless
Objective
Awareness + consideration
Budget
$2.5M working
Flight
Aug 25 – Oct 15
Markets
US, Hispanic heavy-up
The assignment
Context
[ Background ]
Nova Mobile is a challenger carrier chasing switchers in the fastest growing wireless audience in the country, the US Hispanic household. The category leaders spend against general market and national sports. The bicultural decision maker who controls the family plan is under served.
[ Objective ]
Move awareness and consideration of the Nova unlimited family plan among Hispanic household decision makers, and shift switcher intent. This is a growth brief, not a branding exercise. Every dollar should ladder to consideration and a reason to switch.
[ The product ]
Nova Unlimited Family, a new line device offer, and bilingual customer care. The message is a network that holds up, real value for a full household, and a brand that shows up in the culture instead of borrowing it.
[ Why now ]
Households increasingly pick a carrier on a creator recommendation or an AI answer, not a banner. Nova wants to own the cultural moment where the switching decision actually gets made.
Audience, markets and budget
Scope
[ Target audience ]
Modern Latina household decision makers. Women 25 to 54, bicultural and bilingual, HHI $50k and up, the gatekeeper on the family plan. Family first, culturally proud, mobile native, value conscious but loyal once trust is earned.
[ Markets ]
US national with heavy up in the top Hispanic DMAs. Los Angeles, Houston, Miami, Chicago, San Antonio, Dallas, and New York carry the weight.
[ Timing and moments ]
Aug 25 to Oct 15, 2026. In market two weeks ahead of Hispanic Heritage Month, heavy up through the Liga MX playoffs and the women’s soccer window.
[ Budget ]
$2.5M working media. Efficient reach, creator led, and measurable. Nova is open to the channel mix Signal recommends rather than prescribing it.
Competition, creative and outcomes
Ask
[ Competitive context ]
Verizon owns NFL and premium, T-Mobile plays value and volume, AT&T leans on bundles. The white space is Liga MX fandom, women’s soccer, and bicultural family culture, largely unclaimed by the category.
[ Creative and mandatories ]
Authentic, community driven, optimistic. Creators own the content, no over produced spots. Spanish and English. FTC compliant, brand safe, no politics and no competitor disparagement. Family plan value and network reliability must be present.
[ What success looks like ]
Reach and efficient frequency, brand lift on awareness and consideration, site and app traffic, switcher intent, and ROAS. Nova wants incremental lift proven against a general market holdout, and attribution that goes past engagement.
[ Deliverables ]
Named and sized audience segments, ranked creator recommendations, a cultural moment plan, a media plan, an outcome forecast before spend, a measurement and attribution framework, and a one page strategic readout.
Signalby Reframe
New campaign
Overview
Home
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
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Reframe  /  Signal  /  Strategic Opportunity
NNova MobileSample
Search campaigns, creators/
TQ
Executive view

Strategic opportunity report

The one page a brand sees first. What is happening, why it matters, what to do, and what they gain.
94
Relevance
88
Opportunity
81
Confidence
Lead momentRecommendation · Activate
Women’s Soccer x Hispanic Family Fandom
Four streams are converging on one moment. Conversation is accelerating, brand competition is still low, and the creator supply to ride it already exists in network.
Liga MX playoffsHispanic Heritage MonthLow saturation
92
Moment strength
90d
Runway left
49
Creator matches
The plan in one screen
Strategic opportunity report
1
What is happening
Hispanic women’s soccer fandom is spiking. Conversation is up 57% and crossing into family and music culture.
2
Why it matters
Nova’s briefed audience lives inside this moment. Competitors sit on Pride and NFL, leaving it open.
3
What to do
Lead with a swarm of breakout creators, anchor on CTV and audio, pulse spend into the Liga MX window.
4
What you gain
8 to 10M reach, a 3 to 5 point lift and a 2.0 to 3.0x ROAS, with a 12 market holdout to prove it.
Budget shape
Channel mix
$2.5MWORKING
CTV
$1.0M
Creator
$625K
Social
$500K
Audio
$375K
Plan snapshot
At a glance
Lead segmentModern Latina Decision Makers
Reachable in network3.8M
Recommended campaignSwarm led
Breakout creators flagged12
Incrementality12 DMA geo holdout
Signalby Reframe
New campaign
Overview
Home
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
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Reframe  /  Signal  /  Audience Strategy
NNova MobileSample
Search campaigns, creators/
TQ
Audience strategy

Audiences worth naming and owning

Signal turns a broad brief into ranked, sized, ownable segments, then shows where they live and what they are adjacent to.
95
Relevance
90
Opportunity
82
Confidence
Ranked audience clusters
Prioritized
1
Modern Latina Household Decision MakersLead
2.1M
Reachable
REL 96OPP 91CONF 84
2
Soccer-Connected Families
1.1M
Reachable
REL 90OPP 86CONF 78
3
Beauty and Self-Care Enthusiasts
1.4M
Reachable
REL 88OPP 82CONF 80
4
Bicultural Gen Z Daughters
0.9M
Reachable
REL 84OPP 80CONF 74
Audience universe
Sizing
3.8MREACHABLE
Total universe12.5M
Reachable in network3.8M
Lead segment2.1M
Geo concentration
Top DMAs
Los Angeles
24%
Houston
18%
Miami
16%
Chicago
12%
Dallas
10%
Proprietary segment
Modern Latina Household Decision Makers
2.1M
Reachable
+18%
Vs gen market
Activation
CTVSocialCreatorDSP
Verified and zero-cookie. Pushed to any DSP through a clean room. This segment is yours, not third-party data.
Expansion opportunities
Discovered
Bilingual Gen Z DaughtersFamily Purchase Influencers
High overlap segments worth adding to the buy.
Affinities and communities
Context
SoccerTravelWellnessFamily entertainment
Soccer cultureLatin music cultureFamily entertainment
Signalby Reframe
New campaign
Overview
Home
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
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Reframe  /  Signal  /  Cultural Moments
NNova MobileSample
Search campaigns, creators/
TQ
Cultural strategy

The moments to own and when to move

Signal scores each moment by strength, runway and saturation, and flags the lanes competitors have left open.
93
Relevance
89
Opportunity
80
Confidence
Lead
92
Women’s Soccer Surge
Strength score
Runway90 days
StatusLead
Brand fitHigh
SaturationLow
86
Hispanic Heritage Month
Strength score
Runway45 days
StatusActivate now
Brand fitHigh
SaturationRising
81
Liga MX Playoffs
Strength score
Runway30 days
StatusHeavy-up window
Brand fitHigh
SaturationMedium
Emerging and seasonal trends
Momentum and timing
Women’s soccer conversation
+57%Accelerating
Regional Mexican music
+41%Accelerating
Back-to-school family routines
+22%Peaking
Soccer-connected travel
+19%Emerging
Pride participation
FlatSaturated
Where the open lane is
White space
Open white space
Everyone is buying Hispanic Heritage Month. Almost no brand is in Liga MX fandom, women’s soccer or regional Mexican music.
Trend runway forecast
Women’s soccer conversation is expected to stay elevated for the next four months, covering the full flight and beyond.
Signalby Reframe
New campaign
Overview
Home
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
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Reframe  /  Signal  /  Strategic Intelligence
NNova MobileSample
Search campaigns, creators/
TQ
Strategic intelligence

Read the category, then beat it

Signal maps what competitors own, where the open lanes are, and what has historically worked in the category.
92
Relevance
90
Opportunity
83
Confidence
Competitive landscape
Category activity
V
Verizon
Heavy on live sports and the NFL
T
T-Mobile
Concentrated in music and festivals
A
AT&T
Leaning into creator-led social
N
Nova open lane
Liga MX, women’s soccer and regional Mexican music are uncontested
Brand-culture fit
Nova Mobile
Family
92
Soccer
88
Community
84
Music
71
Streetwear
28
White space and gaps
Uncontested
White space
Liga MX fandomWomen’s soccerRegional Mexican music
Audience gap competitors ignore
Bicultural Gen Z Hispanic professionals
Historical patterns
Proof from past
2.1x
Creator vs display
Creator content outperformed display across 15 prior telecom campaigns
+34%
Soccer inventory
Soccer environments beat general sports inventory
+68%
Women’s soccer YoY
Conversation up sharply year over year, brand investment still low
Category trends
Value plan switchingFamily bundlesNetwork reliability
Category trends and historical patterns are drawn from prior campaigns in the category.
Signalby Reframe
New campaign
Overview
Home
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
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Reframe  /  Signal  /  Recommendations
NNova MobileSample
Search campaigns, creators/
TQ
Creator strategy

The creators, ranked by affinity

Not a rolodex. Signal scans every platform, matches creators to the audience and the moment, and ranks them with an affinity score.
94
Relevance
88
Opportunity
82
Confidence
Recommended creators, ranked
Top 25 · showing 6
MM
Maria del Mar
@mariadelmar · IG + TikTok · 480K
82%
Match
4.6%
ER
92
CM
Carla Mendez
@futbolymama · TikTok · 220K
80%
Match
5.1%
ER
90
LR
Luna Reyes
@lacasadeluna · Instagram · 310K
78%
Match
4.2%
ER
89
SA
Sofia Alvarez
@sofialvarez · Instagram · 540K
71%
Match
3.8%
ER
86
DC
Diego Cruz
@elbarriobeats · YouTube · 690K
69%
Match
3.4%
ER
84
VR
Valentina RuizRising
@nenasoccer · TikTok · 95K
76%
Match
6.2%
ER
90
Tier mix
National 40 · Mid 40 · Micro 20
25CREATORS
National
40%
Mid-tier
40%
Micro
20%
Why these creators
Rationale
82% average Hispanic audience. Verified against each creator’s follower base
Strong soccer and family affinity. Native to the moment, not bolted on
4.2% average engagement. Above the wireless category benchmark
Prior telecom performance. Several have driven creator campaigns before
Signalby Reframe
New campaign
Overview
Home
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
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Reframe  /  Signal  /  Breakout & Momentum
NNova MobileSample
Search campaigns, creators/
TQ
Creator strategy

Breakout and momentum creators

The long-tail unlock. Signal finds creators about to break out, before the market reprices them.
Signal exclusive
90
Relevance
92
Opportunity
79
Confidence
Creators about to break out
Pre-breakout shortlist
VR
Valentina Ruiz
@nenasoccer · 95K followers
+57%
30d
Low
Saturation
91
Momentum
84%
Breakout
RL
Rosa Lima
@cocinaconrosa · 62K followers
+63%
30d
Low
Saturation
88
Momentum
79%
Breakout
AG
Andres Gil
@futbolfreestyle · 54K followers
+58%
30d
Low
Saturation
86
Momentum
76%
Breakout
HP
Hector Polo
@ligamxdaily · 140K followers
+44%
30d
Low
Saturation
85
Momentum
72%
Breakout
MS
Mia Santos
@bichotastyle · 78K followers
+51%
30d
Low
Saturation
83
Momentum
70%
Breakout
CV
Camila Vega
@latinawellness · 71K followers
+49%
30d
Low
Saturation
84
Momentum
71%
Breakout
BD
Bruno Diaz
@futbolnewsdaily · 110K followers
+46%
30d
Low
Saturation
82
Momentum
69%
Breakout
12
Flagged in network
1.4M
Aggregate reach
-38%
Vs market CPM
76%
Avg breakout
Momentum signal inputs
What drives the score
Engagement velocity
92
Follower growth velocity
86
Content category expansion
78
Cross-platform momentum
74
Low brand competition
95
A live momentum read, not a follower count. It decays as a creator peaks.
Aggregate breakout probability76%
Why now
Get the creator before the market reprices them.
These creators are rising fast with low brand competition. Contract them now and the same audience costs a fraction of what it will in 60 days.
Signalby Reframe
New campaign
Overview
Home
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
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Reframe  /  Signal  /  Campaign & Budget
NNova MobileSample
Search campaigns, creators/
TQ
Creator strategy

Campaign type and budget allocation

The bridge from strategy to an executable buy. Signal recommends the campaign type and splits budget by tier against a predicted outcome.
Signal exclusive
93
Relevance
91
Opportunity
84
Confidence
Recommended campaign type
6 types evaluated
Swarm
Many breakout creators aggregated to one reach
Recommended
Standard
Anchor creators for credibility and scale
Anchor
Performance
Commission on tracked conversions
Consider
Seeding
Product to creators for organic posts
Consider
Ambassador
Always-on partners over the flight
Hold
Event
Creators around live and IRL moments
Pulse
Budget allocation by tier
$625K creator budget
National40% · $250K
Reach driver, about 4.5M unique reach
Mid-tier40% · $250K
Engagement and conversion, 2.1% ER
Micro / Swarm20% · $125K
12x conversion long-tail, captures breakout creators
Predicted blended ROAS2.4x
Signalby Reframe
New campaign
Overview
Home
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
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Reframe  /  Signal  /  Rate Benchmarks
NNova MobileSample
Search campaigns, creators/
TQ
Creator strategy

Rate and deal benchmarks

Signal sets expected rate bands and deal structures per tier, so the media plan math is grounded before a single creator is contacted.
Signal exclusive
91
Relevance
86
Opportunity
80
Confidence
Rate bands by tier
Expected market rates
National$18K – $35K
Flat + usageConfidence Medium
Mid-tier$4K – $9K
Flat + performanceConfidence Med-High
Micro$600 – $1,800
Flat or commissionConfidence High
Recommended deal structures
Per tier
Flat + usage
Upfront fee plus paid usage rights, best for national anchors
Flat + performance
Base fee with a bonus tied to tracked outcomes
Commission / quick-match
Pay on result, single-click for micro creators under $1K
How the math de-risks
Benchmark
$11–$16
Blended creator CPM
-12%
Vs open market
Rates sharpen with every deal. Bands start from category benchmarks and tighten as negotiations run on the platform.
Signalby Reframe
New campaign
Overview
Home
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
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Reframe  /  Signal  /  Content & Creative
NNova MobileSample
Search campaigns, creators/
TQ
Content and creative

The content brief, written for you

Signal recommends themes, formats and tone by platform, then hands creation to the creators inside brand and FTC guardrails.
90
Relevance
84
Opportunity
82
Confidence
Themes and pillars
What to make
Family Moments
Everyday wins shared across generations
Cultural Pride
Celebrating heritage without cliche
Everyday Wins
Small upgrades that make family life easier
Content pillars
EducationInspirationEntertainment
Community conversation now
Summer travelFamily gatheringsSoccer tournaments
Formats and cadence
By platform
TikTokPOV and creator integration
InstagramCarousel storytelling
IG StoryShort-form vertical video
YouTube60 second creator integration
Cadence3 creator posts per week
Storytelling territory. Celebrating everyday cultural pride.
Creative direction
How it should feel
Messaging
Product featuresFamily valueNetwork reliability
Tone
AuthenticCommunity-drivenOptimistic
Call to action
Buy nowLearn more
Creators own the content. Signal sets the brief and guardrails, then moderates every post inside FTC and brand rules.
Signalby Reframe
New campaign
Overview
Home
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
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Reframe  /  Signal  /  Channel & Distribution
NNova MobileSample
Search campaigns, creators/
TQ
Channel and distribution

Where the budget should run

Signal allocates spend across CTV, creator, social and audio, then recommends the inventory, publishers and environments to buy.
92
Relevance
87
Opportunity
81
Confidence
Channel mix recommendation
Dollar allocation
$2.5MWORKING
CTV
$1.0M
Creator
$625K
Social
$500K
Audio
$375K
This mix vs an even split+18% engagement efficiency
Why this shape
CTV anchors efficient reach across Hispanic households
Creator and social carry the cultural message
Audio extends frequency in the Liga MX window
Distribution detail
Where to run
Inventory
Premium Hispanic publishersSports inventory
Publishers
TelemundoRedditBuzzFeed
Contextual categories
SoccerFamilyTravel
Audience networks
Hispanic lifestyleSports fansFamily and parenting
Environment recommendations
Genres and contexts
CTV genres
SportsReality TVFamily
YouTube genres
SportsRealityFamily
Audio environments
Latin musicSports podcasts
Signal plans across the full media surface, not just social.
High-impact formats
CTV takeoverFirst-position audioHomepage masthead
Signalby Reframe
New campaign
Overview
Home
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
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Reframe  /  Signal  /  Amplification
NNova MobileSample
Search campaigns, creators/
TQ
Content and media

Amplification and paid boost

Signal predicts which creator content will perform when amplified, then boosts it across platforms at a chosen level of autonomy.
Signal exclusive
89
Relevance
85
Opportunity
79
Confidence
Boost candidates
Predicted by Signal
CM
Carla Mendez
Soccer POV reel
TikTok Spark Ads
+2.8x
Pred. lift
Aggressive
VR
Valentina Ruiz
Breakout match clip
TikTok Spark Ads
+2.6x
Pred. lift
Default
MM
Maria del Mar
Family moment reel
Meta Partnership Ads
+2.3x
Pred. lift
Default
LR
Luna Reyes
Home and family carousel
Meta Partnership Ads
+2.1x
Pred. lift
Default
DC
Diego Cruz
Latin music integration
YouTube Boost
+1.9x
Pred. lift
Default
5 of 18
Posts flagged to boost
+2.4x
Blended predicted lift
Real time
Reallocation
Autonomy framework
How much Signal decides
Conservative
Only boost proven content, brand approves every spend
DefaultSelected
Boost content above a lift threshold, brand sets a ceiling
Aggressive
Signal reallocates paid spend in real time toward winners
Boosting runs as dark posts or Spark Ads. The creator stays the face, the audience stays Nova’s.
Predicted incremental reach+1.8M
Signalby Reframe
New campaign
Overview
Home
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
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Reframe  /  Signal  /  Flighting & IRL
NNova MobileSample
Search campaigns, creators/
TQ
Flighting and IRL

When to spend and where to show up

Signal times the buy to the moment, heavy-ups into the windows that matter, and surrounds the audience offline.
90
Relevance
86
Opportunity
80
Confidence
Flight plan
Aug 25 - Oct 15
Launch · 2 weeks pre HHM Hispanic Heritage Month Liga MX playoffs
Aug 25
Sep 1
Sep 8
Sep 15
Sep 22
Sep 29
Oct 6
Oct 13
Flighting strategy
Timing and heavy-ups
+40%Heavy-up in launch week to seed the moment
+50%Seasonal weighting across September for Heritage Month
+50%Moment heavy-up during Liga MX playoffs
PulseSustained base between heavy-ups to hold attention
IRL and event opportunities
Offline activation
Local soccer tournaments
Surround grassroots matches in top DMAs
Latin music festivals
Activate around regional Mexican music moments
Women’s soccer partnerships
Tie to the rising fandom while it is open
Hispanic family events
Community activations in LA, Houston and Miami
Signalby Reframe
New campaign
Overview
Home
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
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Reframe  /  Signal  /  Outcome Forecast
NNova MobileSample
Search campaigns, creators/
TQ
Outcome forecasting

What the brand will get, before spend

Signal forecasts reach, engagement, traffic, lift and ROAS at brief time, and splits value into exposure and conversion.
91
Relevance
88
Opportunity
81
Confidence
Forecast curve
Cumulative reach build
Aug 25Sep 1Sep 8Sep 15Sep 22Sep 29Oct 6Oct 13
— Projected cumulative reachShaded band shows the predicted range
Predicted outcomes
Before spend
Reach8–10 M
Unique reach across the plan
Engagement2.5 %
Average engagement rate
Traffic40–50 K
Site visits
Brand lift+3–5 pt
Awareness lift
ROAS2.0–3.0 x
Retention-adjusted on 12-month CLTV
Dual value breakdown
Exposure plus conversion
62%
Exposure value
38%
Conversion value
Predicted before a dollar is spent. Signal splits value into exposure and conversion so the brand sees the full return, not just last click.
Signalby Reframe
New campaign
Overview
Home
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
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Reframe  /  Signal  /  Measurement & KPIs
NNova MobileSample
Search campaigns, creators/
TQ
Measurement

Attribution built for outcomes

Signal recommends the KPIs, then proves them. Attributed revenue across eight channels, incremental lift versus general market, ready for your MMM.
Signal exclusive
93
Relevance
90
Opportunity
84
Confidence
Attribution channels
Attributed revenue
We report attributed revenue, not engagement. One number, reconciled across eight channels.
Platform-Native
34%
Creator Code
24%
Attributed URL
17%
Foot Traffic
9%
MCP Pass-through
7%
Live Commerce
4%
Newsletter
3%
Vanity URL
2%
MCP Pass-through and Live Commerce capture sales made inside AI shopping agents. The channels no one else can see.
8
Channels
Real time
Reconciled
MMM
Ready
We report attributed revenue and ROAS. Not impressions, not engagement. This is the number a CMO signs off on.
KPI framework
Recommended KPIs
Business outcomes
ReachBrand LiftSite Traffic
Media quality
CTRVCRViewabilityBrand Safety
Brand impact
Ad RecallPurchase Intent
KPIs are chosen from the objective, predicted before spend, then measured after. Structured to match how agency and brand teams already report.
Closed-loop measurement
Predict, measure, prove
1
Predict before spend
Reach, lift and ROAS forecast at brief time
2
Measure after launch
Attributed revenue across eight channels, in real time
3
Prove incremental
Lift versus a general-market holdout, not just correlation
From content to cash register.
MMM-ready outputs feed your measurement and attribution stack. One page in. One number out.
Signalby Reframe
New campaign
Overview
Home
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
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Reframe  /  Signal  /  Incrementality
NNova MobileSample
Search campaigns, creators/
TQ
Measurement

Incrementality test design

Signal designs a geo-holdout at brief time, with the statistical power to turn estimated lift into proven, causal lift.
Signal exclusive
93
Relevance
89
Opportunity
82
Confidence
Geo-holdout test design
Designed at brief time
90%
Statistical power
3pt
Min detectable effect
24
Markets
Week 8
Read out
Exposed markets · 12
Los AngelesHoustonChicagoPhoenixSan AntonioDallas
Holdout markets · 12
MiamiDenverSacramentoFresnoAlbuquerqueEl Paso
Matched markets are held out of the buy. The gap between exposed and holdout is the causal lift Signal proves.
Projected conversion index, exposed vs holdout
W1W3W5W7W8
ExposedHoldoutGap = incremental lift
The measurement triangle
MMM + MTA + Incrementality
MMM+MTA+Incrementality
Signal completes the measurement triangle. The causal-lift layer no creator platform offers.
Estimated vs proven
Causal lift
+3–5pt
Estimated lift
Proven lift
Causal, geo-validated
Estimated lift becomes proven lift. That is what a CMO signs off on.
What Signal reports back
The readout
Causal lift by market and by creative
Cost per incremental action
A clear read on what to scale next
The brief said prove it. Signal answers with a number a CMO can take to the board.
Signalby Reframe
New campaign
Overview
Home
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
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Reframe  /  Signal  /  AI Visibility
NNova MobileSample
Search campaigns, creators/
TQ
AI visibility

Visibility inside the answer

As discovery moves inside AI agents, being in the answer becomes a brand question. Signal scores it and prioritizes how to win it.
Signal exclusive
90
Relevance
87
Opportunity
79
Confidence
Authority index
Are you visible
62AUTHORITY INDEX
Creator Authority Index
Per vertical, per platform. The validation layer AI commerce amplifies.
ChatGPTGeminiPerplexityClaudeCopilotAI ModeGrok
Authority by vertical
Soccer
71
Family
64
Tech and devices
48
Share of voice in AI answers
Vs competitors
Verizon
34%
T-Mobile
28%
AT&T
20%
Nova Mobile
18%
Share of brand mentions when the audience asks AI which carrier to choose. Nova is fourth, with room to move.
Creator-driven mentions
41%
Of Nova's mentions in AI answers, the share that traces to creator content. Only Signal ties AI visibility to specific creators.
21%
Perplexity
17%
Gemini
16%
ChatGPT
Prioritized actions
Improve visibility
1
Build creator authority in soccer and family
Creator citations are what answer engines surface
2
Seed structured product attributes
Make the catalog readable to AI shopping agents
3
Own regional Mexican music coverage
An uncontested topic competitors are ignoring
4
Track mention share weekly
Monitored daily across all seven engines
A new category of brand visibility. Scored, tracked and improvable, before AI commerce makes it the only shelf that matters.
Signalby Reframe
New campaign
Overview
Home
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
Appearance
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Reframe  /  Signal  /  Activation Plan
NNova MobileSample
Search campaigns, creators/
TQ
Activation plan

One partner. One outcome view.

The brief becomes a plan, the plan becomes an activation, and the activation comes back as a measured result.
94
Relevance
90
Opportunity
83
Confidence
One partner. One outcome view.
Signal fit activation across media, creators and cultural IP, approved in a single decision.
When
Lead on the women’s soccer moment, heavy-up in the Liga MX window
Where
CTV and audio anchor, creator and social drive
Who
Modern Latina decision makers and 49 matched creators
What to expect
8–10M reach, +3–5pt lift, proven by a 12 market holdout
What Signal activates
Every layer of culture
Media
CTV, streaming audio, social and high impact
Creators
Ranked, breakout-aware, turnkey content
Cultural IP
Sports, music and festival moments
Intelligence
Proprietary audiences and proven lift
The Signal product family
One engine, many products
Signal MediaInventory and channel activation
Signal CreatorsCreator matching and management
Signal Culture IPMoments and partnerships
Signal IntelligenceAudiences and strategy
Signal LiftMeasurement and proven outcomes
Measurement readout
Aligned to outcomes
Pre-launch
KPIs aligned to forecast
Readout
One page, what to do next
From brief to proven lift, with one partner.
Reframe controls the output and the data behind it. The brand gets a plan, an activation and a result.
Signalby Reframe
New campaign
Overview
Home
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
Appearance
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Reframe  /  Signal  /  Creator Profile
NNova MobileSample
Search campaigns, creators/
TQ
Back to recommendations
MM
Maria del Mar
@mariadelmar · Bicultural family and lifestyle · 480K following
IGTTYTSCX
OverviewPast CampaignsRecent PostsBrand ReviewsContract Performance
Creator profile
Overview
Maria is a warm, bicultural creator who blends family life, cultural pride, and everyday moments into content that Latina household decision makers trust. She moves between Spanish and English with ease, and her audience treats her recommendations as advice from a friend rather than an ad.
Niche and expertise
Bicultural family lifestyle. Parenting, home, food, and culture, anchored in warm daily storytelling with a bilingual voice.
Cross-platform content
Short-form video and multi-photo carousels. Relatable, high-trust, lightly produced, with a consistent look across Instagram and TikTok.
Industries and topics
Telecom, CPG, food and beverage, home, and family services. Frequent cultural-moment and back to school content.
Brand pairings
Family-first brands that show up in the culture. Telecom, CPG, and value-led household names that reward authenticity.
Performance
Cross-platform engagement
Likes, comments, shares, saves
58%+3.2 WoW
High share and save rates with above-average comment activity versus peer creators in her tier.
Audience diversification
Age, gender, geography
7.8+0.3 WoW
Healthy spread across age, gender, and region lowers the risk of over-concentration in a single segment.
Escape Velocity Signal
Momentum, decayed
StrongTrending up
Engagement differential, follower growth velocity, category expansion, cross-platform momentum, and audience diversification are all rising.
Engagement by platform
Weekly change
Instagram
46%+6.4
TikTok
71%-0.3
YouTube
33%+1.1
Snapchat
28%+1.3
X
15%+2.0
Content characteristics
Top tags
Warm / authentic toneFamily and cultureBicultural parentingCarousel / multi-photoMotivationalEveryday life25 to 44 womenUS Hispanic DMAs
Her identity blends high warmth with cultural authenticity. She connects through candid, relatable content while staying versatile enough to deliver polished, brand-aligned campaigns across formats and themes.
Tone of voice
Warm and relatable
A high-warmth, encouraging voice with a motivational edge. Suits brands that want to feel like a trusted friend, not a billboard.
Top 5 tagsFreq
●Warm / relatable11
●Motivational8
●Playful / fun6
●Informative5
●Aspirational4
Examples
See more examples
Niche and role
Family and lifestyle creator
Anchored in family and lifestyle, with a strong cultural-voice role and steady community engagement.
Top 5 tagsFreq
●Family / parenting12
●Lifestyle9
●Cultural voice6
●Food / home4
●Community builder3
Examples
See more examples
Values
Family and community
Signals family-first values, cultural pride, and authenticity. Aligns with brands that respect community and heritage.
Top 5 tagsFreq
●Family first11
●Cultural pride10
●Authenticity7
●Community6
●Self-improvement5
Examples
See more examples
Content attributes
Content format
Carousel and short-form
Content is anchored in multi-photo carousels and short-form video, built to maximize saves, replays, and shares.
Top 5 tagsFreq
●Carousel / multi-photo9
●Short-form video8
●Photo + quote6
●Reels5
●Stories3
Examples
See more examples
Theme and topic
Family and everyday life
Themes emphasize family moments, cultural traditions, and everyday life, with storytelling that resonates across generations.
Top 5 tagsFreq
●Family moments12
●Cultural traditions10
●Everyday life9
●Food / recipes6
●Motivational4
Examples
See more examples
Style
Warm and candid
A warm, candid style with bright, approachable edits. Balances trend-aware content with clean, brand-safe production.
Top 5 tagsFreq
●Warm / authentic10
●Candid8
●Bright / editorial5
●Trend-aware4
●Polished3
Examples
See more examples
Audience
Her audience concentrates among younger Latina women, with strong representation in the 25 to 44 range and healthy distribution across US regions. A meaningful share is verified as real and notable, which adds credibility and brand-alignment potential.
Age
Mostly 25 to 34
●Age 25-3435%
●Age 18-2424%
●Age 35-4422%
●Age 13-1710%
●Age 45+9%
Location
US Southwest and West
●US Southwest28%
●US West22%
●US Northeast20%
●US Southeast18%
●US Midwest12%
Gender
Predominantly female
●Female72%
●Male28%
Audience type
Mostly real with notables
●Real61%
●Notable24%
●Suspicious15%